White pride advocates claim that there is a cultural double standard in which only certain ethnic groups are permitted to openly express pride in their heritage, and that white pride is not inherently racist, being roughly analogous to positions such as black pride or gay pride.
Carol M. Swain and Russell Nieli state that the white pride movement is a relatively new phenomenon in the United States, arguing that over the course of the 1990s, "a new white pride, white protest, and white consciousness movement has developed in America". They identify three contributing factors: an immigrant influx during the 1980s and 1990s, resentment over affirmative action policies, and the growth of the Internet as a tool for the expression and mobilization of grievances.
- "Speech by National Rifle Association First Vice President Charlton Heston Delivered at the Free Congress Foundation's 20th Anniversary Gala". National Rifle Association Information. Violence Policy Center. 1997-12-07. http://www.vpc.org/nrainfo/speech.html. Retrieved 2008-06-13.
- Moritz, Justin J. (August 3, 2005), "Feds Rule “White Pride” is “Offensive” and “Immoral”", American Renaissance, http://www.amren.com/mtnews/archives/2005/08/feds_rule_white.php, retrieved 2008-05-22.
- *Swain, Carol M.; Nieli, Russell (2003), Contemporary Voices of White Nationalism in America, Cambridge: Cambridge University Press, ISBN 0521016932 p. 5.