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Two Cunts in a Kitchen, or sometimes, less graphically Two Cs in a K, is slang used within the advertising industry for a type of television commercial. Generally, the commercial shows two women in a domestic scene, discussing, using, or otherwise portraying the advertiser's product in a positive manner. An example of such a style of advertisement is a typical brand-comparison advertisement for a detergent or a household cleaning product.[1]

A 1959 advertisement for Pursettes tampons is classed as Two Cunts in a Kitchen. It depicts two women discussing tampons over coffee, one saying to the other "Of course unmarried women can use them!".[2] Elyssa Warkentin characterizes the culture and assumptions behind such advertisements as showing "contempt ... for women both as consumers and as females".[3]

Quotations

"everyone seems to have walked right out of one of those commercials male Madison Avenue execs sometimes refer to as "Two Cs in a K"-meaning two cunts in a kitchen." (Danse Macabre, by Stephen King)
This charming phrase first gained usage in the early 1980s and is still widely used today in the advertising industry. It is a useful phrase to be aware of, in that it serves as a reminder of the level of contempt in which that industry holds its intended targets.[4]

References

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