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Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (October 2010)
"Plain Folks" is a form of propaganda. A Plain Folks argument is one in which the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns. The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience, to the listener, and knows why they may be skeptical or cautious about accepting the speaker's point of view. In this way, the speaker gives the audience a sense of trust and comfort, believing that the speaker and the audience share common goals and that they thus should agree with the speaker.