Flattery is often used to hide the true intent of an idea or proposal. Praise offers a momentary personal distraction that can often weaken judgment. Moreover, it is usually a cunning form of appeal to consequences, since the audience is subject to be flattered as long as they comply with the flatterer.
- "Surely a man as smart as you can see this is a brilliant proposal." (failing to accept the proposal is a tacit admission of stupidity)
- "I needed a beautiful woman to endorse my product, so naturally I thought of you." (failing to endorse the product is a tacit rejection of being beautiful)
Appeal to flattery is a specific kind of appeal to emotion.
- "Fallacy: Appeal to Flattery". The Nizkor Project. http://www.nizkor.org/features/fallacies/appeal-to-flattery.html. Retrieved 2010-12-10.