Appeal to flattery

Appeal to flattery (also apple polishing or wheel greasing) is a fallacy in which a person uses flattery, excessive compliments, in an attempt to win support for their side.

Flattery is often used to hide the true intent of an idea or proposal. Praise offers a momentary personal distraction that can often weaken judgment. Moreover, it is usually a cunning form of appeal to consequences, since the audience is subject to be flattered as long as they comply with the flatterer.

Examples:


 * "Surely a man as smart as you can see this is a brilliant proposal." (failing to accept the proposal is a tacit admission of stupidity)


 * "I needed a beautiful woman to endorse my product, so naturally I thought of you." (failing to endorse the product is a tacit rejection of being beautiful)

Appeal to flattery is a specific kind of appeal to emotion.